Everyone is working in the printing house. We enter unnoticed.

They make the Moreni (Blackberry) brand of scarves here.

A wooden stand by the door displays scarf samples, assorted by subject matter.

Nareh Mousikyan, who studied economics, has been working as Moreni manager for the past month. She shows us the first scarf Moreni produced. It’s called Nrani and depicts a young Armenian woman.

Mousikyan tells us that all the scarves depict some aspect of Armenian culture and history.

The company was founded one year ago; the brainchild of Artyom Nahapetyan, Director of the printing house Interprint.

Nahapetyan says that he wanted to forge a new image for Armenian fashion.

“We founded Moreni to incorporate Armenian embellishments for Armenian fashion. We wanted to use Armenian ornamentation to make young Armenian women fashionable,” says Nahapetyan.

He shows us a scarf dedicated to the 150th anniversary of Komitas. It’s yellow and blue and adorned with musical notes taken from one of Komitas’s songs.

Nahapetyan says the company wants to expand its line of products in the near future, adding shirts and headbands to the list.

While there are others making similar items in Armenia, Mousikyan boasts that Moreni’s creations are unique and are trendsetting for their colors and images.

Moreni currently sells its products via Facebook and Instagram. The company is thinking about opening a retail location in Yerevan if business picks up.