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Sona Avagyan

Young Diaspora Investor: "Armenia is home and I'm ready to face all challenges"

You wouldn't say that Pedro lacks ambition.

This Armenian, raised in the States from the age of 9, purchased 112 hectares of land in the village of Bagaran, just this side of the Armenian border with Turkey, in 2008.

Pedro has already planted walnut and apple saplings on 4 hectares.

What inspired Pedro, who has born in Iran, to invest his hard earned savings into a patch of earth so close to western Armenia, at the confluence of the Akhurian and Arax Rivers?

"I fell in love with this place the first time I saw it. Not far are the villages of Bagaran and Yervandashat. There's the Arax River and Turkey on the other side," he explains.

Pedro was 33 when he decided to pull up stakes in the U.S. and move to Armenia.

He had visited before and knew the move wouldn't be easy – that he would have to fight for certain things. Pedro came prepared to do just that.

People probably first heard of Pedro Zarokian in various internet forums. In order to transport his car and personal items to Armenia without paying any bribes he had to make 20 trips to 4 separate customs agencies in Armenia.

Caught in a never ending maze of bureaucracy and corruption, Pedro took his case public. He sent off public protests to customs officials, Armenia's migration agency and the Diaspora Ministry.

In a separate matter, Pedro and his neighbours launched an 8 month campaign against a karaoke club in their building. The music, played so loudly and late into the night, prevented residents from getting a decent night's sleep.

"Now, they are constructing a 12 story illegal building on Pushkin street, opposite our house. I and my neighbours are now locked in a battle against the developers. You have to fight to live normally in your home. In fact, you have to fight for everything," says Pedro.

Pedro came to Armenia by himself. His parents and siblings remained in the States. Pedro's father sometimes urges him to come back, but the son is set against returning.

"You either have the need inside you to live here or you don't. I have such a need."

At first, Pedro wanted to open a factory producing personal hygiene items; soap, shampoo, etc. When he realized that most of the raw materials would have to be imported, necessitating constant contact with customs, Pedro nixed the idea.

Back in the States, Pedro was secretly drawn to the idea of farming the land. That desire blossomed here in Armenia.

"There are so many people into farming in the U.S. and the sector is really developed. It wouldn't have made sense for me to start farming there. But here in Armenia, you can really make a difference by introducing new farming methods and technologies."

Pedro also finds that working the land is calming and pleasurable, despite the difficulties involved.

"My plan was to create something from nothing in Armenia. Why should you import this or that if you can make it here. It's a shame that much of the food is imported rather than home grown."

Pedro told me that a major problem facing local agriculture is that villagers lease large expanses of land, not with the intention of farming, but rather in the hope of selling the land to prospective buyers – whether Armenians from the diaspora or other foreigners.

There are large tracts of land adjacent to the border that aren't being cultivated due to irrigation problems.

It took Pedro one full year to get all the permits to install irrigation pipes and water pumping units. Given the large amount of water seepage during irrigation, Pedro is now planning to deploy a drip irrigation system.

There is also the problem of pilferage. A week after Pedro installed electricity wires half of them were stolen. It was a $500 setback.

The culprits were never found. Pedro was forced to build a small cabin for a guard who watches over the land at night.

Pedro makes a point to visit his land almost every day to monitor the work going on. Usually, there are 2-4 workers and from 10-20 when the fields have to be cleared of stones and debris.

Gevorg, a resident of the nearby village of Vanand, has been working for Pedro for the past nine months. The man planted a stand of apricot trees three years ago and has another 3-4 years to wait until they produce fruit.

Next spring, Pedro plans to sow grapes on 2-3 hectares of land. He also wants to plant more walnut trees.

He says that an anti-hail station is also on the agenda once the revenues start to trickle in.

Pedro anticipates an income stream in 4-5 years and says that a reprocessing unit is also a possibility down the road. The young entrepreneur assured me that he's taken stock of all the risks involved when it comes to doing business here.

"Hopefully, no one will bother me during the next 4-5 years. I am moving slowly with measured investments. This way I won't lose my shirt all at once. I'll expand my holdings a little each year."

The young man hopes that Armenia will become a law abiding country by then and that tax officials or larger business interests won't make things difficult for him.

"I am ready for any struggle. I follow the law and don't pay bribes. I'll take any anyone to court, even government officials, who do anything illegal. I'll resist whatever way I can. The more people play by the rules and demand justice from the courts, the entire judicial system will be forced to clean up its act," Pedro says.

He argues that feudalism reigns in Armenia and that the country is divided amongst a handful of feudal lords who can do as they please.

"It's like the feudal system in England 300-400 years ago. It's a non-national model and we will not be able to preserve the country if it continues. It's up to the new generation to put a halt to it. The system must be demolished and everyone will be held accountable for their actions."

Pedro says that he finds many in Armenia to be selfish and indifferent to the plight of others. As proof, he points to the scuffles to get ahead in lines at the stores or the fact that many drivers ignore the rules of the road. There is no tradition of common courtesy he argues.

But he doesn't regret moving to Armenia.

"It's my country, our country. I knew it wouldn't be easy. If I can't carry on here it would mean that I've failed."

Comments (27)

AM
Vatche, I am sorry to hear the sad story you had in Armenia but please do not discourage Pedro (I do not think he will discouraged anyway). I am from Armenia, studied in Europe and then moved to the US for work. No, US is not the best country in the world to live. While I am a very happy person regardless where I live I can honestly say that I was most happy in Armenia and least happy in the US in spite of the comfortable life it has to offer.
vatche
Dear Pedro, I wish you good luck in Armenia and the way you think, let me tell you my story. I filed a lawsuit against a manufacturer for defrauding me of $500,000 that i have invested and supported him for 5 years and supplied him with cheap raw material from Asia that made him a millioner. My case was known to most of the people in Armenia, the case went all the way to the supreme court and i won since 2005, and upto know i cannot collect my money without interest and atorney fees you cannot fight a system which the people and the system is corrupt and they dont mind going to prison the people will give him credit for being in jail even though he spent 4 years in jail which was given to him by the courts. My advice to you sell everything and come back to America it is the best country in the world and start again. because you will loose everything and years of hard work.
mahmouzian
pedro i will place a order for 10 caisses of your wines .it is like a wind of fresh air .again Pedro you the best.Heqt in your way you are number one thank you both
Hermine
Pedro!!!!!!!!! 'cous' You are very much missed at the States. I am so pround of you. I wish that the Armenian government sees what you are doing for the country and embrace you. You are a pioneer and good luck at all your endeavors.
shant
Pete, our main man in the Homeland. im proud to have you as a friend. keep up the good work man
Carolin
Dear Pedro, It is wonderful to hear that I am not the only crazy Diasporan!!! Please email me with your contacts since I have been here for 3 years and am doing the same things you are. We might be able to be stronger if we worked together or at least gave each other ideas and or ways to approach a situation. Please do contact me. My email is [email protected] Keep up the spirit!!!!!!!
mahmouzian
jhon i just want his advise .planting 300 trees in the boundog is already something.a little advise will realy help.pedro is still the best
Marilynn Guzelian
I can see it already: Pedro Winery. I'm looking forward! Keep up all the good work, Pedro, you make us all very proud.
levon
Almost 500,000 Jews moved back to Israel/Palestine even before the Jewish state was created in 1948! The total number of those who have relocated since 1919 tops 3 MILLION!!! And for all those Armenian patriots living in North America, 110,000 Jews have moved to Israel since 1948 from the United States and Canada It's great that Bedro has made the move, but it's a DROP IN THE BUCKET AND A NATIONAL DISGRACE.
john
@Mahmouzian...How is planting 300 trees the same as one Armenian from the diaspora moving to Armenia, buying land, and resisting the injustices of the system? Until you yourself move back, you can plant as many trees as you can. The result is not the same.
Ara Manoogian
Good luck to you Pedro. I too hope as you do that things do change by the time you have a profit and no one will try to take away what you are working so hard to create. BTW, love the hat!
mahmouzian
pedro parev we have strted a similar program inthe lachin area karegha village .in the spring of 2012 we will plant around 300 trees i will need your advise .pedro if you can give me your phone number .iwill get in touch with you now. thank you pedro all af us should mind our business .carlo. cholo. garo. dont we have enough of the azeri
mahmouzian
Pedro you are the best
mahmouzian
pedro you are the best .and the cholo .grish .mind your own business .Pedro is the man .thank you
Garo
14 - Grish & 16 - Cholo: Do not iron our heads with your pro-jewish propaganda, especially that you show global ignorance of the historic fact that the jews, World Zionist Movement in particular, attained their goal by surpassing over the corpses of 1,500,000 of our ancestors in Western Armenia.
cholo
No this isn't how Jews (not from Israel) started in their new land. The Jews from Europe were much better organized when they went to the new state of Israel. They had the backing of a large segment of the Jewish diaspora and the government. WE DO NOT!!!
Grish Begian
This is how Israeli Jews started in their new land almost 60 years ago...today's generation gain from those Jews who sacrificed their life for Israel!!
Gaidzag
As long as there are people like Pedro,the people of Armenia will survive and prosper.I would like to thank as well to Hetq for publishing the above article.
Zareh
Pedro jan, Ketses!!!! Hez hianali orinak es tsarayum.
Մի սփյուռքահայ
Հարգելի Պեդրո: Դու իմ կյանքի նպատակ ես իրականացրել: Ես անպայման քո խորհուրդները պիտի ունենամ, որ ես էլ քեզ պես մշակեմ Հայաստանի հողը: Ապրեմ Հայրենիքում, Հայրենակիցների հետ: Եւ իհարկե, մասնակցել քեզ նման պայքարել Հայաստանի զարգացումը: Ժամանակ է, որ մենք Սփյուռքահայերը, վերադառնանք մեր Հայրենիքը: Հարգելի Հետք: խնթրում եմ փողանցեք իմ էլեկտրոկային փոստի հասցեն Պեդրոին, եթե հետաքրքրում է իրեն օգնել ուրիշներին ստեղցեն իրենց կյանքերը Հայաստանում իրեն պես:
cholo
Rather than wasting precious resources into the folly of Genocide recognition, the diaspora should get its collective head out of the past and start to assist people like Bedro and others who are ready to relocate to Armenia. This should be the supreme mission of the nation today and is the only true way to reverse the consequences of the exile and eviction of the Armenians from Armenia. All the rest is illusory and self-deception.
Varaz Syuni (Amsterdam)
Hoyakap e............Hayastani patuhannery PITI batsel/batsel tal, vorpeszi nersi NEXATS odin poxarini DRSI tarm ody...........Mez AYS TESAKI Ծառուկյան-ner en PETK, ayl VOCH TE myus tesaki Ծառուկյան-ner.
svoy
Педро, жму Вашу руку...отличное начинание...на моей памяти, Вы не первый, кто испытывает большие трудности в процессе инвестирования личных средств в Армении...особенно в сельское хозяйство...у меня несколько вопросов-- может ли иностранный гражданин быть землевладельцем в Армении?...какова смета расходов, хотя-бы примерно?...спасибо
Primula Idea
Պեդրո ջան, շնորհակալություն, որ ոչ միայն չես վհատվում, այլ նաև պայքարում ես: Միայն այս ձևով կարող ենք կառուցել մեր երկիրը: Ափսոս միայն, որ այսօրվա մեր իշխանությունները անկարող ու դատարկեն, փառամոլ ու գավառամիտ: Մենք քո կողքինենք, պայքարելու ենք, որ կառուցենք մեր երազների Հայաստնաը:
Հովնան
Իրոք բրավո Պեդրոյին, այսպիսի մարդիկ մեզ շատ պետք են: Իսկ հետաքրքիր է, մաքսայինի պետը չի ուզում?, որ իրեն էլ մի օր բրավո ասեն իր երկրի քաղաքացիները, ոչ թե իրեն թուլափայ գցողները: Տեսնես դրանք ո?նց են էդպես ապրում, երեխա սիրում, կին սիրում:
Hratch
From one Diasporan Armenian, to another, well done Pedro, welcome to Armenia
Հովհաննես
Ամաչում եմ, որ այս հրաշալի մարդ՝ Պեդրոն մեր երկրում դժվարություններ է կրում.: Հիանալի մարդ Պեդրո, շնորհակալություն քեզ, մի օր այցի գամ քեզ՝ ճակատդ համբուրեմ:

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