On Sunday, thousands gathered at the Armenia Marriott Hotel in Yerevan to witness the Heritage Party officially launch its national campaign for next month’s parliamentary elections.

Heritage leader Raffi Hovannisian incited the people’s passions with a historic call to action—vowing to take Heritage’s message of hope and freedom “from the great cities to the deafest villages” of the Armenian republic. “Today we set out for the New Armenia,” he declared. “Together we shall move mountains.”

At the close of the ceremony, Raffi Hovannisian and campaign manager Khachatur Kokobelyan led hundreds of supporters to Liberty Square, the source of Armenia’s liberation movement, where they paid tribute to the heroes who gave their lives to defend Armenia's independence. It was from Liberty Square that the crowd dispersed, on mission to spread Heritage’s message across Yerevan and the great republic beyond.