Deno Gold Mining and "Khustup T.V.", based in Kapan, have recently signed a memorandum of cooperation according to which the local broadcaster will be airing programs regarding the mining company’s projects in the town. Sasoun Manoukyan, Managing Director of "Khustup TV" said that the broadcaster hadn’t charged Deno Gold for such publicity. Rather, he said that the agreement would set the record straight regarding the mining company’s environmental record. "Some NGO’s have claimed that the company is damaging the local environment and this isn’t true," Mr. Manoukyan said.

Deno Gold Mining says that it felt the need to make such a move to counter the negative publicity it faces among local residents and misinformation about the company spread by Armenian news media. The mining company has been hit by a wave of work stoppages in the past few months. Robert Faleta, Managing Director of Deno Gold, said that he would also be providing the company’s financial documents to the TV station and that they would heretofore be operating in an open and transparent manner. He added that this didn’t mean that Deno Gold wouldn’t be working with other stations but that "Khustup" was a reliable partner. Mr. Faleta told reporters that some news outlets had been disseminating "misinformation" about the company and pointed to coverage about the latest worker strike. "The media wanted information at exactly the time when I was trying to resolve the issue. I couldn’t say things that I myself didn’t even know at the time. Let me just point out that this is the third illegal strike and there are many issues to resolve," Mr. Faleta said. He added that Deno Gold was spending $2 million every month just to keep the mining operation running without any stoppages. According to Mr. Faleta, everyone is talking about the recent rise of metal prices on the international market, but that these prices aren’t benefitting the company. "I would like everyone to finally understand that our company is privatized and that no such company can continue to operate with losses. Any company must operate normally in order to ensure a profit," Mr. Faleta said.