The three parties that comprise the ruling coalition of Armenia – Republican, Prosperous Armenia, Rule of Law – seem to have jointly decided on campaign slogans in the run-up to the May 6 parliamentary elections.

They all use the word “belief”.

The Republican Party has decided on the slogan – “Believe that we will change things”

Prosperous Armenia declares – “Believe and confide in us”

Rule of Law extols – “Believe that we will build a country of laws”

Not to creative, right?

Political analyst Manvel Sargsyan told Hetq that the coalition, down deep, feels what is missing and can’t exist given such a reality, so they make placards about it.

“There’s a crisis of belief right now, so they have latched on to the theme so that their opponents can’t beat them to the gun,” said Sargsyan.

He said that the use of the word won’t really impact on voters since they can see what these parties have actually done for them.

“How do they expect the electorate to believe in them given their track record until now?” Sargsyan noted. “Sure, it’s easy for a monopolist to declare that monopolies should be wiped away. It’s another thing to take specific action in that direction.”

The analyst argued that these three parties say one thing and do something entirely different.

“They’re living in a world of contradiction and voters are too smart to fall for populist slogans,” Sargsyan said.