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The dialogues are warmer, with the incomparable aromas of Armenia, and when the most beloved and distinguished representatives of the Armenian culture and business world are gathered together.

At the initiative of Armenia Wine Company, business, and art united around V&M Armenian brandy to reveal the aromas of Armenia.

“V&M-United around senses”:  this was the headline of the series of events that started a few days ago.

"When the Vardanyan and Mkrtchyan families decided to start brandy production many years ago, there was a cherished dream to present the aroma of Armenia thanks to a unique and handcrafted product. Armenia is known for its culture, high art, and Armenian geniuses. In this sense, brandy-making surely has to walk together with the Armenian culture, in the direction of one goal: to present Armenia to the world in the best way," Vahagn Mkrtchyan, the co-founder of the Company, mentioned in his welcome speech.

French brandy master Olivier Chapt, the author of V&M brandy, whose journey with Armenia began at the invitation of Armenia Wine Company, was the special guest of the evening.

"The Armenian-French friendship has a centuries-old history, and I am very familiar to this atmosphere. All stages of the creation of V&M brandy have been a handmade and creative process for me and the Armenian masters: as a result, a unique piece of art was created, thanks to which you will discover the Armenian terroir with all its features," Chapt said.

Speaking about the event strengthening the culture-business connection around the aromas  of V&M brandy, the Company's commercial director Kristine Vardanyan said: "Armenian brandy making is a unique manifestation of art, and V&M Armenian brandy is an integral part of our culture. With this initiative, we want to contribute to the dialogue of different branches of Armenian culture, museums, and the business community."

The event guests were theater and cinema actors, museum directors, and artists.

"Perhaps this was the first time in the history of the Armenian opera, when an established business knocks on the door of the Opera, offering to cooperate," said Maestro Karen Durgaryan, the director of the National Academic Theater of Opera and Ballet, emphasizing culture-business cooperation. "This is also a wonderful example for the further dialogues of the two spheres."