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New EU programme for culture and creativity was launched in Armenia

The Eastern Partnership Culture and Creativity Programme was launched by the European Union to support the cultural and creative sectors’ contribution to sustainable humanitarian, social and economic development in 6 countries of EaP region.

"The Programme will reframe the debate on the 21st century concept of culture among state bodies and key cultural players in the region and  promote an understanding of the positive impact creative industries can have on employment, small and medium businesses, the role of municipalities and social engagement," said Renate Utzschmid, Programme Manager, EC Directorate-General Neighbourhood and Enlargement Negotiations.

Although a regional programme, it will be heavily country-focused with designated professional country coordinators as an essential part of our core team. The Programme will run for three years.

The Programme will focus on four main areas including research development of evidence-gathering mechanisms, capacity-building, raising awareness and providing opportunities for international cultural cooperation. Topics covered by the Programme will include project cycle management, cultural leadership, cultural and statistical research, advocacy, fund raising, cultural journalism and communication capacities.

"The Programme will build capacity in the context of culture as an expression of the everyday lives of society today. The media, and most government departments understand that they have to engage in culture in a serious way. The private sector and NGOs must also understand how and when to best engage government in debate in a constructive way. Everyone needs to pull together. Because culture and creative industries in the 21st century will shape our education, finance, health, trade, youth, labour, and information", explained Tim Williams, Head of Programme.

The Programme’s activities will be carried out through workshops, intensive training, online learning platforms, study visits and partnership fairs, bringing together public and private actors, government and civil society.

The culture and creative sub-sectors includes architecture, archives, libraries and museums, artistic crafts, audio-visual (film, television, video games and multimedia), tangible and intangible cultural heritage, design, festivals, music, literature, performing arts, publishing, radio and visual arts. Together they provide jobs in the EU for 8.3 million people and are worth €558 billion. The cultural and creative industries are also growing faster there than the manufacturing and the service industries.

Following a competitive tendering process the Programme will be managed by a consortium led by the British Council, in partnership with the Soros Foundation Moldova, the National Centre for Culture of Poland and the Goethe-Institut. The Programme builds on the Eastern Partnership Culture Programme I (2011-2014) that consisted of technical assistance and grant-funded projects. 

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